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The New Rules of Marketing & PR, 6th Edition: How to Use Social Media, Online Video, Mobile Applications, Blogs, New Releases, and Viral Marketing to Reach Buyers Directly

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The New Rules of Marketing & PR, 6th Edition: How to Use Social Media, Online Video, Mobile Applications, Blogs, New Releases, and Viral Marketing to Reach Buyers Directly


PDF Ebook The New Rules of Marketing & PR, 6th Edition: How to Use Social Media, Online Video, Mobile Applications, Blogs, New Releases, and Viral Marketing to Reach Buyers Directly

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Audible Audiobook

Listening Length: 18 hours and 21 minutes

Program Type: Audiobook

Version: Unabridged

Publisher: Audible Studios

Audible.com Release Date: December 12, 2017

Whispersync for Voice: Ready

Language: English, English

ASIN: B0785YYSPZ

Amazon Best Sellers Rank:

Those who are seasoned Marketers and PR professionals will be very disappointed by the nonsense.First and foremost all marketing channels, mediums are supposed to work together with each other not independent of each other. The author thinks otherwise.In a nutshell, this book is basically about blogging, posting to social media and getting found in search engines (SEO) while at the same time it constantly bashes traditional marketing and PR and pretty much any type of paid promotion. The author even goes so far to say numerous times that Traditional Marketing and PR doesn't work anymore! Yet anyone with brain can see otherwise. Blogging, social media and SEO is his New Rules.Of course the author would say traditional marketing and PR does not work anymore, after all he thinks old school/traditional marketing is ONLY advertising and branding. However anyone with a brain knows that advertising is a very small part of marketing.The author also thinks traditional PR is only about getting journalists to read your press release. PR professionals know that PR is way more deeper than that.The author used Amazon and Netflix as examples of the "New Rules" of marketing and PR (None paid promotion), yet Amazon currently spends $7 billion per year on advertising (more than its competitors Walmart & Target combine) and Netflix spends $2 billion per year. Bad examples of saying old rules don't work.There is nothing "new" about this book and Blogging, Social Media and Search engines been around for decades. I don't recommend buying this book, if you are seasoned in marketing and PR. It is a very hard read because of the nonsense and you will be very disappointed.

This is actually the first book about such subjects that I can read without falling asleep, wanting to rip my hair out or murder the next 20 something who looks like they went to design school ... Yes, I am older and trying to run my own business online - already this book has given me ideas and insights into what I am doing wrong - and right - with actionable ways to fix the way I approach my social media marketing - and so much more!!!Sorry for the run on sentence. The best part is he is a really good writer. Highly recommend!

400 pages and I was still getting content in the last chapter!Most business books that I buy have one good idea and it's followed by the author's own experience. This book is intimidating at 400 pages but the quality is well worth the money and time to read it. Two examples for me -- He doesn't like to pay search engines - 1) he would rather invest in more content which has a longer period of value. 2) Scott explains the need for landing pages. I had started to use them but was making errors that Scott corrects.

The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Release & Viral Marketing to Reach Buyers Directly 6th Edition by David Meerman Scott is an interesting, informative, and detailed book on marketing and public relations. Scott gives great examples of the techniques he recommends. The New Rules of Marketing & PR is filled with tips that I can't wait to implement as well as ones I've long been doing. Scott offers new approaches to old ideas that marketing and public relations feel more approachable than many marketing and public relations books. I tagged a few places in the book for things to revisit in the next few months as I work on marketing my books. The New Rules of Marketing & PR brings new energy to marketing and public relations that feels less manipulative than many approaches.

I got the audiobook this time as well as the Kindle version.Normally I play audiobooks more or less as background, letting my attention be attracted when I hear something interesting.Not so on this one. This requires - and deserves - my full attention.The author truly knows what he is about when it comes to marketing in a digital world.Truly an excellent book. If you need to know about marketing in the contemporary world of social media, you really should consider this book.Jerry

I am a marketing professional, and this is the book I don't want my clients to buy! I was a journalist for many years and then worked in a government PR position and in both capacities was inundated with tons of useless expensive PR junk assembled by Madison Avenue PR firms at great cost to their clients. I laughed at nearly all of it. I wish I had saved it to show my current clients as examples of how NOT to spend their money. When I read the first edition of this book back in 2009 it was like a recognition of everything I knew and practiced. It was also a validation of my beliefs about the junk I was receiving when I worked in journalism and government. Fast forward four years and times have changed even more, to the point that I found I needed help sorting through all the options now available, especially blogs and social media. Like the first edition, the second edition of this book is my favorite reference book. No telling how much money it's helped me make for me and my clients.

This book was assigned to me in my graduate program for communications. I benefited from it quite a bit. It does a nice job of explaining the "old" rules of PR, why they don't exist anymore, and how the "new" rules of PR can be used for success. I recommend this book.

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The New Rules of Marketing & PR, 6th Edition: How to Use Social Media, Online Video, Mobile Applications, Blogs, New Releases, and Viral Marketing to Reach Buyers Directly PDF
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Download CatWise: America's Favorite Cat Expert Answers Your Cat Behavior Questions, by Pam Johnson-Bennett

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CatWise: America's Favorite Cat Expert Answers Your Cat Behavior Questions, by Pam Johnson-Bennett

CatWise: America's Favorite Cat Expert Answers Your Cat Behavior Questions, by Pam Johnson-Bennett


CatWise: America's Favorite Cat Expert Answers Your Cat Behavior Questions, by Pam Johnson-Bennett


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CatWise: America's Favorite Cat Expert Answers Your Cat Behavior Questions, by Pam Johnson-Bennett

Review

"Very good...answers every question imaginable for the new cat owner." --New York Times Book ReviewPraise for Pam Johnson-Bennett"Cats are like pieces of art that grace your home and throw up on your laptop but oh how we love them and NOBODY knows the ways of the mysterious feline any better than Pam Johnson-Bennett. If you are holding this book be prepared to learn more about cats then you ever could have imagined. Seven kitties own my wife, Mary and I right now and we need to learn all we can! Thanks PAM!"--Joseph S. Bonsall, 42-year member of The American Music Group The Oak Ridge Boys, and author of 10 books."I have been a big fan of Pam's for a long time. Her sound advice and unique insight into cat behavior have helped thousands of cats"--Beth Stern, Spokesperson for North Shore Animal League America"Everyday is 'Caturday' for cat lovers! And to strengthen our bond with our precious feline friends, Pam's advice is simply the best.  As a proud pet parent of three cats, our home is full of purrs, meows and love thanks to Pam's wisdom and training methods."--Robin R. Ganzert, Ph.D., President & CEO American Humane Association

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About the Author

Pam Johnson-Bennett is one of the most popular and sought-after cat behavior experts in the world. Pam is considered a pioneer in the field of cat behavior consulting. She has a private cat-consulting practice in Nashville, appears on Animal Planet UK and Nat Geo Canada, and lectures on cat behavior at veterinary and animal welfare conferences around the world. She's been featured on CNN, Fox News Channel, CBS, ABC, NBC, Fox & Friends, Animal Planet Radio, and many more shows. Print profiles include Wall Street Journal, The New York Times, Real Simple, Better Homes & Gardens, Woman's World, Newsweek, Prevention, USA Today, Family Circle, Complete Woman, Newsday, Chicago Tribune, USA Weekend, Washington Post, and Parade. She was VP of the International Association of Animal Behavior Consultants and founded the IAABC Cat Division. Pam served on the American Humane Association's Advisory Board on Animal Behavior and Training. She lives in Nashville, TN.

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Product details

Paperback: 352 pages

Publisher: Penguin Books (October 18, 2016)

Language: English

ISBN-10: 0143129562

ISBN-13: 978-0143129561

Product Dimensions:

6 x 0.8 x 9 inches

Shipping Weight: 13.6 ounces (View shipping rates and policies)

Average Customer Review:

4.8 out of 5 stars

37 customer reviews

Amazon Best Sellers Rank:

#38,725 in Books (See Top 100 in Books)

Being a child of the 1950’s whenever a mother had a question regarding the raising of their children the book they would ultimately turn to would always be “Baby and Child Care” by Dr. Benjamin McLane Spock. The book helped mothers raised their children from infancy to toddlers to school age kids to adolescents.There was almost no topic the book didn’t have some sort of answer for. The book also helped parents to better comprehend their children’s needs and behavioral issues, as well as the child’s place in the overall dynamics of the family.My dear OH and I have no children, instead for the past, almost 23 years we’ve had “fur children” better known as our cats. While I knew the simple basics regarding cats and their behavior since I had them for about 12 years before getting married, this book has gone into far greater detail and has gone into areas I had no idea as how to handle.I received an ARC [Advance Reader’s Copy – uncorrected proof copy] through a giveaway the publisher had on GoodReads and this review is my honest opinion.In reading this book I found it quite well organized in a logical progression which mirrors a cat’s live from being a small kitten to that of being a senior citizen cat. This is a book we wish I and we had when we adopted our cute bundle of fur.Each chapter of the book has a question being raised and the followed by the author’s answer, which has been thoughtfully broken down into segments so the reader can better comprehend the solution being offered.Ms. Pam Johnson-Bennett in this book has done for cat lovers and their “fur children” what Dr. Spock had done for mothers and their real children; which is why I’m not hesitating in giving this book 5 STARS.

I bought this book right before getting a kitten. I haven't had a kitten in over 20 years. My last cat died five years ago. I needed a refresher course in kitten care and behavior. This was a great book. I finished reading all the parts that would pertain to my interests the night before I got the kitten. I highly recommend this book.

So my sister gits, not one, but two cats, and I have to get used to being around cats for the first time. What do I know about cat behavior? Nothing. Then I read Cat Wise and lo and behold, I now really see what their behavior means. This book has become my guidebook into the world of cats. I could not recommend it more to anyone who wants to understand or just learn more about their favorite pets.

LOVE this book! Pam Johnson-Bennett is very clear, as well as a total authority on cats; she has spent a lifetime loving them, so I trust her views. She gave me a lot of ideas on making the lives of my 3 kitties more interesting & taught me a lot about feline behavior. The Q&A format makes it easy to skim the book for a desired topic, but the first time I read it straight through & enjoyed the author's light & humorous style. I bought a 2nd copy for my cat-loving daughter. I have a couple other books by Pam Johnson-Bennett but this is my favorite.

Pam Johnson-Bennett's books are my go-to resources for everything I want to know about cats. I have had cats for over 40 years and I also do cat rescue. I recommend her books to all of my adopters. No one knows cats like Pam Johnson-Bennett!

Very helpful to me as i know little about cats. My wife has had many cats and also uses this to research questions about our adopted cat. We would buy it for others if had the chance.

For someone who had not had a cat for some 30 years, Pam's book became my bible. In fact, when produced "Meeting Missy" viideo, I pictured "CatWise" as my great 'mentor', hopefully encouraging others to read and find relief in this book. I still use it to answer questions that always arise when being responsible for my furry friend.

I bought this book as a resource so I really only read "as needed". But it seems to be pretty well researched.

Helpful, informative, and great at explaining the reasons behind her ideas and experience.

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Product details

File Size: 21282 KB

Print Length: 347 pages

Publisher: Alpha (April 6, 2010)

Publication Date: April 6, 2010

Sold by: Penguin Group (USA) LLC

Language: English

ASIN: B00AR19HLU

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Amazon Best Sellers Rank:

#177,633 Paid in Kindle Store (See Top 100 Paid in Kindle Store)

Although I'm an experienced hiker, I usually pick up the latest how-to books in hopes of learning something new. Unfortunately, most are horribly out-of-date or seem like they were written by someone who's never actually done any serious backpacking. Thankfully, The Complete Idiot's Guide to Backpacking and Hiking is not one of those books. Simply put, this author knows his stuff and is obviously an experienced backpacker who practices what he preaches.The author packs a lot of relevant info into the book, covering everything from how to pick the right hiking boot to advanced survival skills and the latest gps navigation gadgets. While many books give a cursory look at hiking clothes (usually incorrectly suggesting cotton shirts, jeans, etc), Stevenson delves into the most up-to-date polyester blends and anti-microbial, anti-smell shirts that make for a much more enjoyable experience. This current, detailed treatment is applied to all beginner hiking subjects, in an easy-to-digest, conversational style that is a joy to read.Most hiking how-to books read like research papers, often filled with extremely basic, oversimplified info that, quite frankly, offends the sensibilities of most seasoned hikers. Perhaps the best thing about this book is that it tells you everything you need to know to begin backpacking and hiking, while providing much more in-depth knowledge in each chapter for those that want to take the hobby further. The advice is solid, current, tried and true, which makes it a great book for both new and veteran hikers.

I bought this for my 19 year old granddaughter. She loves to hike but has never given thought to safety or comfort or what to do if she is lost, etc.She fell off of a 200 foot sandy bluff last June ending with a mild concussion, bruises and scratches. I can't put a bubble around her (darn it) but I can give her information.She dove into this book fast and finished it fast! I can only tell you that if you have a loved one that loves the outdoors, this is an excellent book. It touches on all that encompasses hiking and backpacking. It has also prompted her to read more about the subject. Until I can get that bubble I spoke of....wait...she'll never agree to go in it. :)

I bought this book, along with several others, for a planned hike this summer with friends who have also never taken a long-distance, overnight event. The book answers all the questions a beginner has, along with those I didn't know to ask. It's a fabulous resource for the day hiker as well as the long-distance athlete, with instructions for identifying and selecting a trail, training your body and mind for the task, gear and supplies, conditions and hazards a hiker could/will encounter on the trail and survival skills. Need advice on hiking for infants or the elderly? It's all here. There's even a section on how to hike with your dog!The book is extremely user-friendly and the section on footwear was a gold mine for me. Appendix C has a checklist of gear to shop for, and I'll be taking this guide to the store. Appendix B has a list of books, magazines and websites for still more information, although the book itself is a hiker's bible. Hikers will benefit from Mr. Stevenson's advice regardless of their skill set. Highly recommend!

Let me be clear - I do a lot of hiking and backpacking and would be offended if someone on the trail called me an "idiot." But, maybe I'm more of an idiot, er, novice than I thought, but I haven't been able to put down the book, especially as I'm planning for a week in the Sierra Nevada this summer. Just today I consulted it before heading to REI to replace my favorite hiking boots. Thanks to the book, I've downgraded from heavyduty to midweight boots - much more appropriate for what I do. I've also already learned that I've been putting the heavy items in the wrong part of my pack. The book is full of great text and super- useful pictures and diagrams that help you sort though all the terrific information.Don't get me wrong, the book is great for beginners. The bottom line is that it's very, very thorough and very, very well-organized, so people at any skill level can benefit from reading it. I've read some of the competing beginners guides to backpacking and hiking and they're not nearly as concise and seem to focus just on backpacking. This book covers both hiking and backpacking - so it's a real beginner's guide.I just hope that Stevenson soon writes The Complete Idiot's Guide to Getting More Vacation Time. I'd preorder it in a heartbeat.

This book is great especially for a beginner (which is why I bought it). It covers the necessities needed for daytime, overnight or longer hiking trips, what to take along, etiquette on how to behave on the trails and with other hikers and campers you may meet. What kind of snacks and foods to take along, how to check on weather conditions and checking in at the place where you'll be hiking so people know to come hunting for you. Clothing needs, sleeping needs, and everything you need for a safe, fun trip. They offer cautions. Bathroom etiquette while on the trails. A very good guide to help prepare you for what to expect in simple, easy to understand terms. I would recommend this to others. A great guide to being prepared.

I felt the author tried to cover too wide a subject. He should have stuck to just backpacking. The information was good and I'm glad I read it but he sort of strayed into camping and other subjects that I was not interested in. It's a bit more like a text book that you will check certain chapters for certain subjects.

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Memoirs of a Beatnik

About the Author

Diane di Prima is the author of thirty-four books of poetry and prose, which have been translated into sixteen languages. Born in New York City in the 1930s, she currently lives in San Francisco, where she works as a writer and teacher. Her most recent books include Pieces of a Song: Selected Poems and Loba, Books I and II.

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Product details

Paperback: 208 pages

Publisher: Penguin Books; First Printing edition (August 1, 1998)

Language: English

ISBN-10: 0140235396

ISBN-13: 978-0140235395

Product Dimensions:

5 x 0.5 x 7.7 inches

Shipping Weight: 4.8 ounces (View shipping rates and policies)

Average Customer Review:

3.5 out of 5 stars

25 customer reviews

Amazon Best Sellers Rank:

#325,820 in Books (See Top 100 in Books)

So its porno. Whatever. That's why I read it. The background of 50's New York is well written. Her description using all the senses isn't obnoxiously verbose like some boring wordsmiths. Maybe the pornography was added for marketing, I don't know. But it went well with her squalid living, listening to good music, eating and drinking, and hanging with her interesting misfit coterie. Even though this is a fictional memoir, I just know her real youth makes my teenage years in high school seem dull.

What a wonderful, freeing narrative of a young woman living without the usual inhibitions we carry.Not a word about a career path, nothing about keeping up with anything, except literature.I hope not too much of this was fiction and that she really lived this way. It shows us the potential of what we can be. Sex at it's most passionate and raw, and sensual. And love too, her willingness to follow her heart, even when it was to desire a skinny dirty anxious junkie on a dirty floor. Even when he broke her heart she went on loving. Recommended to all and should be required reading in high school. Thank you Diane.

When I ordered this book I expected it to be nothing more than a slightly cleaned up recital of the beat life. My uncles told me how it was growing up about this time. They didn't tell me about this aspect of the beat life. At first I thought, this book is mere porno until I realized that this was just one facet of the beat life. An aspect that every generation has to deal with. No different, no better or no worse in learning on the run. A good book, if one to keep away from the kiddies.

Everything a beat junkie could ever want and then some. Sometimes you are or you aren't. You do or you don't. Why not? Because f-ing why not?I liked it. A good read over all. If you are easily offended then this is not for you. Or maybe it is? If you think morality belongs in the editing room then again this is especially written for you.If you've come here looking for answers go find you're own.

Reread this after 20 years and love it even more!

Listen, if you're looking for a historic autobiography, this isn't the book. I read Carolyn Cassady's "Off the Road" and was expecting something like that. DiPrima is an incredible writer, and provides what might be a significant historical snapshot of sexual revolution, but it's in a completely different vein. She'd make "Penthouse letters" blush with this stuff. An awesome read. I read the whole thing in one sitting. Do not read in public. You'll feel like everyone is staring at you.

This is low grade pornography. Nothing at all like the people I remember from those days.You might try " Minor Characters" by Joyce Johnson for something closer to reality.

a recent article on diane diprima in the chicago tribune (4/19/2000) called di prima's "memoirs of a beatnik" - "a sort of insider's Beat exploitation book Di Prima wrote in 1968 for Maurice Girodias' Olympia Press in Paris because she needed money badly--and quickly." It goes on to state that "It is mostly accurate, [di prima] said, except for the sex parts."with that said, i doubt the book aspires to make any type of high-brow feminist or literary statement. the fact that is does make any such statement can be attributed to the time in which it was written. it is basically an account of a young woman venturing out on her own in times when young women did not do such things. young women lived at home, maybe went away to college, met a nice suitable young man, and got married. maybe had a job as a typist in the meantime. sex was not something young women from nice families experimented with.this is not to say the book does not have its merits. it is artfully written, intelligent, and poetic. it's a great look at the obstacles women faced when they decided to do their own thing, especially when that differed from society's norms. it's a peek inside the counterculture that was growing larger and larger thanks to a certain jack kerouac. all of this raises the book above being just plain old erotica. as a fan of beat writing and culture, i enjoyed the book very much.of course, the drawback to this book is that someone reading this book without knowledge of the context in which it was published will come away from it with a view of the beats that is as cartoonish and two-dimensional as the rest of society's view was of them at the time. "oh wow, look, the beats were always having sex." - "oh yeah, man, that's what they were about. coffee, sex, and alcohol. (and bongos and poetry and black berets)"maybe that's why the title of this book is "memoirs of a beatnik," and not "memoirs of a beat." major difference.

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Zendoodle: 101 Zendoodle Patterns to Inspire Your Inner Artist--Even if You Think You're Not One (Zendoodle Mastery Series) (Volume 4), by Olivia Summers


Zendoodle: 101 Zendoodle Patterns to Inspire Your Inner Artist--Even if You Think You're Not One (Zendoodle Mastery Series) (Volume 4), by Olivia Summers


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About the Author

Olivia Summers is a certified yoga instructor with more than 15 years under her belt and a self-described "art aficionado." She considers yoga her life calling and enjoys teaching her craft one-on-one in her home studio. It's one of the most fulfilling and rewarding parts of her life and she feels fortunate that she gets to share her passion with all of her students and readers.She's experienced first hand the profound growth yoga brings to its practitioners--not just physically but also mentally and spiritually. Especially when combined with the tranquil art of Zendoodle--her favorite form of drawing.She enjoys seeing the improvements in people's lives through yoga and meditative art forms. Improvements such as being more mindful, having more energy and living happier, more authentic lives. It's experiencing these amazing life changes that keeps her motivated to continue teaching and writing on the topics of yoga, Zendoodle, and mind-body health.Her true purpose in life is to give others the same opportunities to experience amazing life changes that she has had through practicing yoga and living a healthier lifestyle. Olivia's hope is that her words help inspire others to be the best versions of themselves.She currently resides in the foothills of the Smokeys. When she isn't writing or teaching yoga she enjoys hiking, drawing and experimenting in the kitchen.

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Product details

Series: Zendoodle Mastery Series (Book 4)

Paperback: 334 pages

Publisher: CreateSpace Independent Publishing Platform (December 11, 2016)

Language: English

ISBN-10: 154081257X

ISBN-13: 978-1540812575

Product Dimensions:

6 x 0.8 x 9 inches

Shipping Weight: 1.3 pounds (View shipping rates and policies)

Average Customer Review:

4.4 out of 5 stars

15 customer reviews

Amazon Best Sellers Rank:

#1,131,464 in Books (See Top 100 in Books)

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Too basic. Its more of a u do book than an example book.

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Great series and this last one does not disappoint!

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Zendoodle: 101 Zendoodle Patterns to Inspire Your Inner Artist--Even if You Think You're Not One (Zendoodle Mastery Series) (Volume 4), by Olivia Summers PDF
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Get Free Ebook Horse-and-Buggy Mennonites: Hoofbeats of Humility in a Postmodern World (Pennsylvania German History and Culture), by Donald B. Kraybill

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Horse-and-Buggy Mennonites: Hoofbeats of Humility in a Postmodern World (Pennsylvania German History and Culture), by Donald B. Kraybill

Review

“Until now there has not been a comprehensive work on Old Order Mennonite life and culture. With this book Kraybill and Hurd provide not only the first such study, but a first-rate one. Authoritative and accessible, Horse-and-Buggy Mennonites offers rich detail and illuminating comparative analysis. Especially insightful is the authors’ exploration of the connections between mobility and identity.”—Steven M. Nolt, Goshen College“The book is superbly written, giving an insightful, thorough, detailed portrayal of Old Order Mennonite life. It is the first of its kind, a monumental contribution.”—John F. Peters, Catholic Historical Review“Kraybill and Hurd ask all the right questions and answer them in an unaffected yet authoritative fashion. They guide readers through the thicket of church controversies and divisions that led to the birth of the Wengers, and help explain what otherwise appears to be an arbitrary and uneven resistance to modernity.”—M. A. Olshan, Choice“A few writers have produced books about Old Order Mennonite life, but none as comprehensive as this. This thorough sociological study is the first of its kind of the Wenger Mennonites, the largest of the Old Order Mennonite groups. . . . This book is essential reading for students of American religion and of alternative or sectarian societies. . . . This book belongs in both academic and church libraries, but anyone with more than a casual interest in plain-sect churches will find this book informative and, in places, either disturbing or inspiring, or both.”—J. Craig Haas, Pennsylvania Magazine of History and Biography“This book is a valuable contribution to the sociology and anthropology of religion, as well as to Anabaptist studies. Furthermore, scholars of communications and rhetoric should also take note of this book as empirical study of how community conflict is engaged and resolved.”—Jeff Gingerich, Mennonite Quarterly Review“Horse-and-Buggy Mennonites: Hoofbeats of Humility in a Postmodern World is a welcome addition to Anabaptist studies. The specialist and the undergraduate college student will profit from it.”—B. Richard Page, American Journal of General Education“For those of us who study outsider or dissenting religious communities, this volume provides an excellent scholarly model that might be applied in instructive ways to other religious movements.”—Stephen J. Stein, Journal of Religion

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About the Author

Donald B. Kraybill is Distinguished Professor and Senior Fellow at Elizabethtown College's Young Center for Anabaptist and Pietist Studies. He is a nationally recognized scholar on Anabaptist groups and has written or edited more than eighteen books, including The Riddle of Amish Culture (1989; rev. ed. 2001) and Amish Enterprise: From Plows to Profits (1995; rev. ed. 2004).James P. Hurd is Chair of the Department of Anthropology and Sociology at Bethel University. An anthropologist by training, he has done fieldwork in Venezuela, Nicaragua, and rural Pennsylvania.

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Product details

Series: Pennsylvania German History and Culture (Book 7)

Paperback: 376 pages

Publisher: Penn State University Press; illustrated edition edition (July 17, 2006)

Language: English

ISBN-10: 0271028661

ISBN-13: 978-0271028668

Product Dimensions:

6 x 1 x 9 inches

Shipping Weight: 1.2 pounds

Average Customer Review:

4.8 out of 5 stars

5 customer reviews

Amazon Best Sellers Rank:

#668,381 in Books (See Top 100 in Books)

I'm reading this for research for a writing project. But I'm finding it highly readable for something that could be very dry. There are plenty of quotes from "Horse and Buggy Mennonites" and I feel I'm really getting a good flavor of the life and ideologies of these extraordinary people. Exactly what I need to give depth and empathy to my character. Not only does it describe the details of daily life, but all the reasons why these measures and the opposition to modernisms support their theology. It's done objectively, with great respect and even a touch of humor..Also, the vendor from whom I purchased the book was very quick, and the used book was in better condition than described in my opinion.

"Horse-andBuggy Mennonites" is an excellent, sympathetic, sociological study of one of the Mennonite subgroups in the US. On issues of community viability and love for the earth, the horse-and-buggy (Wenger) Mennonites can teach us lot. Kraybill is a student of various Mennonite groups and he applies all his skills in this presentation.

Exceptionally well written analysis of the Wenger Mennonites. I have many families on the Wenger Mennonites as neighbors. One actually lent me this book to read. I had to have my own copy as a later reference. Very factual and reasonably up to date. Kraybill captures the essence and soul of this beautiful group.

Very accurately written!

My sister is really interested in the Mennonites but has had trouble finding any good literature. I sent her this book and she raved about it and told me she leant it to her friend - also interested in Mennonites.Thank-you for having such wide choices in literature.

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Product details

File Size: 70228 KB

Print Length: 136 pages

Page Numbers Source ISBN: 0811716287

Publisher: Stackpole Books (September 1, 2017)

Publication Date: September 1, 2017

Sold by: Amazon Digital Services LLC

Language: English

ASIN: B073SKGVVZ

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Amazon Best Sellers Rank:

#467,761 Paid in Kindle Store (See Top 100 Paid in Kindle Store)

This is a book about what works and doesn't work in mixing colors for iridescent effect. The author clearly explains aspects of color, how colors relate to each other, and how weave structure can affect the final appearance. She's done the experiments (lots of photos of finished samples and garments), so we can grab our colors and get weaving.Drafts aren't necessary; apply this knowledge to your own drafts.The book is so good that I'm buying a copy for a friend. That way she won't borrow mine.

I love this new book and all it offers. It isn't a recipe book for weaving projects - however, some drafts are given and will be helpful in exploring different techniques. There is a thorough explanation of iridescence that occurs in nature which I found very interesting, and then of course, how to achieve it when weaving textiles. This is a "jumping off place" book. You learn what has worked for the author and others through many wonderful color photos. Then, you start your own experiments. I see many weaving adventures ahead and thank the author for sharing her experience and knowledge with the handweaving community.

This is a very comprehensive look at iridescence in weaving and how to obtain it. Bobbie defines this phenomena as an “apparent change in color as the angle of view changes” and then explains how the weaver’s choice of color, materials and structure can influence this perspective. Personally, I love this book, although since it’s heavy on theory and lighter on rote projects (there are just four completely spelled-out projects, in the final chapter) it might not be for everyone. I’ve explored a lot about iridescence since Marian Stubeneski’s book, “Weaving with Echo and Iris” came out, and Bobbie’s book does not create any overlap in my library. The “Echo” book acheives iridescence essentially through an echo-threading (I’m over-simplifying here) and Bobbie’s book relies more on the color wheel to create the look. I’m not averse to marking up my books, but with Bobbie’s book, it’s one of the few times I actually got out a highlighter marker to try to make the most salient points easier to spot when I refer back to her advice. Because of the nature of this type of weaving, she states a truism, but then has a lot to say about the exceptions to the rules. Also, it never hurts me to haul out the color wheel and really work with it. This is a great addition to any weaver’s library and could be the basis of a wonderful study group!

This book will get you quickly moving towards weaving iridescence. It teaches color theory and doesn't lean too much on convention. She encourages experimentation while explaining what works how. :)

I took Bobbie Irwin's Iridescence class several years ago and this book was a great next step for me. I'm glad she wrote it so I don't have to rely on my, somewhat failing, memory

This book covers a lot of ground. I wish that it was more in depth on some of the topics, but it gives a good start to understanding how to achieve iridescence in weaving.

weaving like this is on my someday list.

Just wish there were a few more project drafts.

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