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PDF Ebook The New Rules of Marketing & PR, 6th Edition: How to Use Social Media, Online Video, Mobile Applications, Blogs, New Releases, and Viral Marketing to Reach Buyers Directly

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The New Rules of Marketing & PR, 6th Edition: How to Use Social Media, Online Video, Mobile Applications, Blogs, New Releases, and Viral Marketing to Reach Buyers Directly

PDF Ebook The New Rules of Marketing & PR, 6th Edition: How to Use Social Media, Online Video, Mobile Applications, Blogs, New Releases, and Viral Marketing to Reach Buyers Directly

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Product details

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Audible Audiobook

Listening Length: 18 hours and 21 minutes

Program Type: Audiobook

Version: Unabridged

Publisher: Audible Studios

Audible.com Release Date: December 12, 2017

Whispersync for Voice: Ready

Language: English, English

ASIN: B0785YYSPZ

Amazon Best Sellers Rank:

Those who are seasoned Marketers and PR professionals will be very disappointed by the nonsense.First and foremost all marketing channels, mediums are supposed to work together with each other not independent of each other. The author thinks otherwise.In a nutshell, this book is basically about blogging, posting to social media and getting found in search engines (SEO) while at the same time it constantly bashes traditional marketing and PR and pretty much any type of paid promotion. The author even goes so far to say numerous times that Traditional Marketing and PR doesn't work anymore! Yet anyone with brain can see otherwise. Blogging, social media and SEO is his New Rules.Of course the author would say traditional marketing and PR does not work anymore, after all he thinks old school/traditional marketing is ONLY advertising and branding. However anyone with a brain knows that advertising is a very small part of marketing.The author also thinks traditional PR is only about getting journalists to read your press release. PR professionals know that PR is way more deeper than that.The author used Amazon and Netflix as examples of the "New Rules" of marketing and PR (None paid promotion), yet Amazon currently spends $7 billion per year on advertising (more than its competitors Walmart & Target combine) and Netflix spends $2 billion per year. Bad examples of saying old rules don't work.There is nothing "new" about this book and Blogging, Social Media and Search engines been around for decades. I don't recommend buying this book, if you are seasoned in marketing and PR. It is a very hard read because of the nonsense and you will be very disappointed.

This is actually the first book about such subjects that I can read without falling asleep, wanting to rip my hair out or murder the next 20 something who looks like they went to design school ... Yes, I am older and trying to run my own business online - already this book has given me ideas and insights into what I am doing wrong - and right - with actionable ways to fix the way I approach my social media marketing - and so much more!!!Sorry for the run on sentence. The best part is he is a really good writer. Highly recommend!

400 pages and I was still getting content in the last chapter!Most business books that I buy have one good idea and it's followed by the author's own experience. This book is intimidating at 400 pages but the quality is well worth the money and time to read it. Two examples for me -- He doesn't like to pay search engines - 1) he would rather invest in more content which has a longer period of value. 2) Scott explains the need for landing pages. I had started to use them but was making errors that Scott corrects.

The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Release & Viral Marketing to Reach Buyers Directly 6th Edition by David Meerman Scott is an interesting, informative, and detailed book on marketing and public relations. Scott gives great examples of the techniques he recommends. The New Rules of Marketing & PR is filled with tips that I can't wait to implement as well as ones I've long been doing. Scott offers new approaches to old ideas that marketing and public relations feel more approachable than many marketing and public relations books. I tagged a few places in the book for things to revisit in the next few months as I work on marketing my books. The New Rules of Marketing & PR brings new energy to marketing and public relations that feels less manipulative than many approaches.

I got the audiobook this time as well as the Kindle version.Normally I play audiobooks more or less as background, letting my attention be attracted when I hear something interesting.Not so on this one. This requires - and deserves - my full attention.The author truly knows what he is about when it comes to marketing in a digital world.Truly an excellent book. If you need to know about marketing in the contemporary world of social media, you really should consider this book.Jerry

I am a marketing professional, and this is the book I don't want my clients to buy! I was a journalist for many years and then worked in a government PR position and in both capacities was inundated with tons of useless expensive PR junk assembled by Madison Avenue PR firms at great cost to their clients. I laughed at nearly all of it. I wish I had saved it to show my current clients as examples of how NOT to spend their money. When I read the first edition of this book back in 2009 it was like a recognition of everything I knew and practiced. It was also a validation of my beliefs about the junk I was receiving when I worked in journalism and government. Fast forward four years and times have changed even more, to the point that I found I needed help sorting through all the options now available, especially blogs and social media. Like the first edition, the second edition of this book is my favorite reference book. No telling how much money it's helped me make for me and my clients.

This book was assigned to me in my graduate program for communications. I benefited from it quite a bit. It does a nice job of explaining the "old" rules of PR, why they don't exist anymore, and how the "new" rules of PR can be used for success. I recommend this book.

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The New Rules of Marketing & PR, 6th Edition: How to Use Social Media, Online Video, Mobile Applications, Blogs, New Releases, and Viral Marketing to Reach Buyers Directly PDF

The New Rules of Marketing & PR, 6th Edition: How to Use Social Media, Online Video, Mobile Applications, Blogs, New Releases, and Viral Marketing to Reach Buyers Directly PDF

The New Rules of Marketing & PR, 6th Edition: How to Use Social Media, Online Video, Mobile Applications, Blogs, New Releases, and Viral Marketing to Reach Buyers Directly PDF